The story of Biz Buffs is a unique one. Basically, in its essence, 2 pool guys (Jason Hughes and Marcus 
Sheridan) that knew nothing about computers took the swimming pool industry by storm through the power Inbound Marketing, a principle they learned from the incredibly cutting-edge marketing company Hubspot.
By leveraging the teachings and tools of Hubspot, Hughes and Sheridan turned a small, country-town swimming pool company(River Pools and Spas) into one of the largest pool builders in the country. This was mainly accomplished through a unique and consistent blend of content marketing (blogging) as well as video marketing (vlogging).
Unlike most ‘webmasters’ and ‘web designers’, Hughes and Sheridan teach and empower their clients so that they themselves can ‘take the keys’ to their website and have full control of their marketing destinies. Because they don’t come from a ‘Techie’ or ‘Web’ background, Hughes and Sheridan have become known in the internet coaching arena as ‘Average Joes Teaching Extraordinary Skills to Other Average Joes’.