Hubspot Sucks: 3 Reasons People say Hubspot Sucks
Posted by Jason Hughes on Mon, Dec 13, 2010 @ 02:56 PM
Does Hubspot Suck?
That depends on you. All I know is that certain people tend to think it does, and certain one’s think it’s the best thing since sliced bread.
Here’s 3 reasons people don’t like Hubspot:
“It takes too much time!”
Inbound Marketing, content marketing, trust marketing…..whatever you want to call it, takes time. You have to produce quality content on a consistent basis to get found by the Search Engines. The beauty of Hubspot is that it basically spoon-feeds you the tools needed to do this better than any of your competitors, but all the tools in the world are useless when they’re not used! Inbound marketing requires work, but pays great dividends. For that reason, it’s only going to work for those businesses dedicated to creating and implementing a rock solid plan for success. The company who approaches this as another “nice thing to do” will probably fold when the going gets tough….and quite possibly say, “I tried Hubspot….it sucks!”
“It’s Too Expensive”
Compared to what? Sure, you’ll spend some money on Hubspot. But you have to ask yourself the following questions about your business:
- Would I like to see an increase in quality leads?
- What is the value of a lead to my company?
- What does a lead currently cost me?
- What am I currently spending on marketing per year?
In our small pool company, we were hurting for leads and spending about $150k per year on marketing before Hubspot. Through our inbound marketing efforts we cut our marketing budget by two-thirds and more than tripled our leads. To us, the notion the Hubspot costs too much is laughable. Yes, there are free tools available, but there’s nothing that matches what Hubspot can do for the technology-challenged business person who wants to take control of their own web marketing.
“It Takes Too Long to Work!”
Ok, so you won’t have a flood of leads the second you begin inbound marketing with Hubspot. But thank goodness for that. If you want instant leads, you have to buy them….that’s business 101, and that’s expensive! Otherwise, you have to work for them.
Hubspot is the antithesis of buying leads because it empowers you to create a web marketing system that brings qualified leads to you, absolutely free. People find your content on the web, you earn their trust, then you earn their business and become their friend. This is the essence of content marketing. We’re talking about something much more powerful than simply generating leads here; we’re talking about creating a buying climate where the consumer falls in love with you because you understand their needs and concerns. Once you reach that level with them, think they’ll shop?
Yes, this takes time. Usually 3-6 months of serious content creation before seeing significant results, but it’s like that snowball rolling down the hill. It grows as it picks up speed, and before you know it the momentum is unstoppable.
We’ve been using Hubspot for about 2 years. Since that time our swimming pool website has become one of the most popular in the world. Needless to say, we don’t think Hubspot sucks, and we can say with confidence that anyone who’s willing to work hard and think long term surely won’t either.