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Hubspot vs RhinoSEO: Which is Better for Lead Tracking and Nurturing?

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Are you on a quest for the right tools to take your web marketing to the next level?  If so, you’ve probably stumbled across two of the most popular web marketing products available today:  Hubspot and Rhino SEO. 

This 4 part product comparison is here to help you determine which product is right for you.  In Part 1, we compared keyword, inbound link, and other SEO tools.  Here in Part 2,  we’ll look at the lead tracking and lead nurturing tools offered by Hubspot and RhinoSEO so you can decide which is right for your business.  Let’s get started!

HUBSPOT vs RHINOSEO LEAD TRACKING COMPARISON

RhinoSEO offers the following lead tracking features:

• Lead data can be exported to excel spreadsheet.  The data comes directly from the form the lead filled out (name, email, etc.)
• Reports # of leads captured from each form
• Reports total site visits compared to total leads

Here’s a look at Rhino’s leads page:

Hubspot provides the user with the following lead information:

• Visitor to Lead conversion rates for each page of the site
• Visitor to Lead conversion for each specific landing page
• Visits to Customer conversion rates by Traffic Source (shown below)

Hubspot also tracks and reports the following data for each individual lead:

• Total page views
• Unique page views
• Top 5 page views
• Lead Age
• Page View history
• Form info
• Emails Sent
• Clicks from emails
• Lead Source
• Salesperson assigned to the lead
• Which Campaigns lead is enrolled in
• Lead status: active or inactive
• Some Hubspot packages offer email alerts that notify users when a lead returns to the site

Here’s a look at Hubspot reports leads at a glance:

...and here's how they report data for each individual lead:

HUBSPOT vs RHINOSEO LEAD NURTURING COMPARISON

One of the most effective ways to nurture leads is through an email campaign.  Both Hubspot and RhinoSEO have features that allow the user to send automatic emails to leads in the system.  Let’s see how they stack up.

Hubspot allows users to:

• Set up one or more email campaigns depending on the package purchased
• Have multiple email messages in each campaign
• Turn each message on or off with the click of a button
• Easily edit each message
• Set emails to automatically send from 1 to 60 days from time lead is captured

Here’s a page from Hubspot’s Lead Nurturing system:

Hubspot also reports the following email campaign info:

• Number of times each message is clicked by recipient
• % of messages clicked
• Number of total messages sent
• % of recipients who unsubscribed to future emails
• Number of messages in campaign sent in last 3 days

RhinoSEO allows users to:

• Email contacts one automatic email message at either 1 or 2 weeks from lead capture
• Create email lists and track how many emails have been sent to each contact or lead

Here’s a look at Rhino’s email tool:

So There it is, all Out on the Table!

I don't know about you, but this one seems pretty easy to sum up...so here's my honest assessment:

If you're a company who truly values your leads, it's Hubspot hands down. 

Why?  Because the bulk of our marketing investment comes in capturing the lead.  Once we have it, once we've paid the price to get it, we must capitalize on it or our resources have been squandered.

When it comes to marketing, information is power.  Hubspot simply delivers an exorbitant amount of information about the leads in their system....I mean like "Big Brother" stuff.  If this empowers you to increase your conversion rates by only a fraction, think of the overall increase in revenue....a major no-brainer.

Also, the email campaign tools with Hubspot are far superior, giving the ability to customize and send more messages, plus the ability to track the results of each message. 

In conclusion, I have to give credit to RhinoSEO for providing some pretty awesome SEO tools at a fair price.  But when it comes to a total marketing package including lead tracking and nurturing, their token tools simply don't stack up to Hubspot.   

What say ye?  Chime in, join the conversation!

Oh yeah, here's Part 1 again in case you missed it.