If you haven't heard of Hubspot before, you can be rest assured that their influence on the world of marketing has touched your business in one way or another.
Hubspot has become famous for their use of the phrase 'Inbound Marketing', which simply stated is the effective use of content, video, and social media to garner more customers and leads.
Inbound Marketing is the opposite approach to the 'old school' method of marketing, which has now been coined 'Outbound Marketing'. This interruptive form of lead generation included the following marketing mediums:
TV Ads
Radio Spots
Print Ads
Direct Mailers
Billboards
Home Shows
Etc.
Because consumers in the information age are getting more and more keen at ignoring these advertising mediums, an understanding and implimentation of an effective Inbound Marketing strategy is key to any business' ability to market, brand, and garner more leads.
Simply put, Hubspot is an all-in-one system that supplies businesses with the following tools for the web marketing:
Web Design For Non-Techies (Content Management System)
Easy Blogging Platforms for Killer Content and Video Marketing
Intensive and In-Depth Website Analytics
Mind-Boggling Lead Tracking
Super Simple Social Media Integration (Facebook, Twitter, etc)
Automatic Email Marketing Solutions
Dynamic SEO Tools to Attract Search Engine 'Love'
Constant cutting edge articles and videos to further educate clients on cutting-edge marketing, web, and lead generation practices.
A Ready Community of Support and Guidance